Launched in the '90s, CELL technology was the foundation upon which we built our cushioning know-how. The hexagonal form supported strong movements and helped stabilise each step. The CELL Alien, introduced in '98, revolutionised CELL tech with its bubble heel delivering soft comfort during long-distance runs. This year, we're bringing the CELL Alien back in its OG Original form. The mesh upper allows air to circulate, while IMEVA in the midsole offers energy return. A rubber outsole supplies instant grip and traction, and the look is rounded off with PUMA CELL branding on the tongue.