To commemorate and celebrate the 30th Anniversary of BABY-G and the 50th Anniversary of HELLO KITTY in 2024, this timepiece is the perfect merge of the two. The classic first-generation BABY-G BGD565 takes on a redesign with a white, red, and blue colour scheme inspired by HELLO KITTY’s debut in 1974. You will notice that the band is covered with printed faces of the adorably animated character from the 1970s, featuring HELLO KITTY winking, laughing, surprised and sad. This special BABY-G timepiece comes with a total of 50 HELLO KITTY details in celebration of her 50th birthday.